Why don't organizations pay more attention to developer experience?

they must have thought about this aspect, right?

Inertia and friction. Lopsided risk vs reward.

The company only think in terms of value. Does that new feature add to product value, company margins, etc. Add that new feature immediately, so it can improve quarterly financial reports.

"Developer experience" doesn't directly translate to immediate quantifiable quarterly financial reports.

Most devex happens because the very few, 10x, 100x devs get bored or tired of the stupidity, and does things to improve and automate dev processes. The very best that can improve devex quickly realize they can get higher salary and better roles at better companies, the they job hop ruthlessly.

Why don't organizations pay more attention to developer experience?