Google’s search is not ‘best’, because it is operated by Google, a company run by McKinsey consultants and bloodless advertising executives whose sole focus is keeping shareholders happy by driving engagement. Emails in the DoJ’s case detailed Google executives pushing for more ‘query growth’, corporate-speak for forcing people to do more searches by making results less helpful. Google’s search product is worse than its been in years, because the company’s primary concern is increasing the metrics that improve its share price, which runs counter to helping people find things quickly and easily.
Search Party - Google, Hotels, Social Media, and Regulations • Buttondown